Become A More Successful Real Estate Agent: 5 Steps To Better Sales Presentations

The reality of making one’s living, in real estate, is, an individual must be able to make sales, or he won’t make any money! While the best agents realize, they must never abandon their commitment, and/ or focus on absolute integrity, and true service, if/ when, this intent, is combined with using the finest sales presentation skills, they will become most effective! Agents must recognize, being, in sales, and selling, are different entities, and to achieve the best, possible objectives, this must be a proactive process and procedure, rather than an inactive one! With that in mind, this article will briefly examine, consider, and discuss, 5 basic steps, to making better sales presentations.1. Listen/ understand perspective of potential clients: Begin every discussion, by effectively listening, and learning, what the potential client seeks, perceives, and his essential goals and priorities! When you communicate, your emphasis will consistently be, on them, rather than you, or your self – interest, you will create an atmosphere, where they become more willing, and ready, to listen, with an open – mind, to what you are suggesting, etc.


2. Empathy: Since, for most people, the value of their house, represents, their single, largest, financial asset, they don’t want to work with someone, who seems satisfied, with proceeding in a cookie – cutter, manner, but rather, prefer an agent, who will customize his plan, to meet the unique characteristics of your circumstances, while seeming to both care, and understand you, and your needs! Quality agents consistently proceed, with the utmost level of genuine empathy!3. Respond/ address/ answer: Successful agents listen carefully to questions and concerns of prospective clients, and answer every question, and address each concern, thoroughly, and to the satisfaction, of the individual, asking! Avoid empty rhetoric, or answers which are not responsive, specifically, to others!4. Restate your core message; why you?: Once you are certain, you’ve responded, in a satisfactory, satisfying way, it’s important to regain control of the direction of the conversation. Restate your core message, and clearly explain the benefits you offer, and why they should select you, from the rest – of – the – pack!


5. Close the deal: All your time, and efforts, won’t get the results you seek, unless. until, you proceed forward, and close the deal. Often, doing so, is beyond someone’s limitations of their comfort zone, and, thus, it’s often, a good approach, to say, something like, In light of what we’ve discussed, and how I will meet and exceed your expectations, doesn’t it make sense, to take care of the paperwork, to get this going? Then, be sure, to say nothing, which I refer to as Z.T.L., or zip – the – lip, until your potential client, responds.Effective sales techniques requires training, learning, and practice! Will you be up to the necessary commitment?

How to Buy and Sell Things For Profit – Seven Ways

There are basically seven ways to buy and sell things for profit.

If you make a living you already buy and sell things. You can buy and sell services which is called work, or you can buy and sell property. Most of us are better at buying than we are selling. By that I mean we manage to buy more in dollars than we make. It doesn’t have to be that way.

If we learn to buy well, then we can not only get more with the money we have, but we can make a very good living buying and selling. If we buy right, the property will almost sell itself. We intuitively know the seven ways to buy and sell things, but it helps to have a clear vision in your mind in order to develop the skill to buy better and sell better.

Many people made fortunes in the last decade buying and selling real estate. These seven ways to buy and sell property are very familiar to the real estate flippers, but the same basic ways can be used for buying and selling any type of property. eBay is bigger than Donald Trump.

1. Buy Low, Sell High

The first and simplest way to make money buying and selling is to find an item in demand, negotiate a low price, buy it, and then sell it for a higher price. In addition to good negotiation skills, you have to develop a good eye to make this work. You also have to be careful your expenses during the acquisition process don’t eat up any potential profit.

With this method, you want to buy only excellent quality items that are ready to sell as is. You’ll want to find a motivated seller-one who wants to get rid of the property more than he wants to make money. It is also necessary to acquire the property at a significantly low price to be able to add your expenses in and still sell below market. Selling below market is the best way to sell quickly. If you depend on your selling skills to make the deals, you don’t need to bother with the investment. You can just get a job as a salesman-work.

2. Buy it, Fix it, Sell it

The second way to make money buying and selling is to look for property that is broken, dirty, ugly, or in need of a missing part or repair. This is a great way to find a motivated seller and a good price. The owners of this kind of property would rather have a new one. If they were inclined to fix it, they’d have done so already. Know your market; know your costs. Allow a generous profit to cover your repairs, acquisition expenses, and potential selling expenses. Negotiate hard and don’t be afraid of deadlock. It’s your money, so be prepared to walk away from an offer if they won’t meet the price you need. Sometimes all you need to do to get a property in pristine condition is to clean it.

3. Buy it, Rent it

A third way to make money over a longer period of time it is to buy and rent it out. Just about anything can be rented to others-tools, cars, camping equipment, boats, motorhomes, and of course, residential homes. An alternate to this same method is to invest in special equipment, use it and then sell the service the equipment provides. All of these ways are good ways to make money, but though they are buy and sell strategies beginning to end, in the interim, they are ongoing businesses-more work.

4. Buy for cash, sell on time

A fourth method is not so effective for inexpensive items, but boats, cars, trucks, and even big screen televisions can be bought at bargains with cash and then resold on terms with interest. People are often willing to pay very high prices if they can get it now and pay later.

Some people make unbelievable profits buying mobile homes for a few thousand and financing over time for tens of thousands. Often before the buyers have finished paying the notes, their financial status has improved enough that they can buy higher end property with conventional finance. When this happens, it is common to get the item back after it has nearly been paid for. Some mobile home resellers have sold and resold certain properties four or five times. Each time they nearly double their investment with the original down payment then collect the payments over time plus interest.

5. Buy and sell wholesale

If you have the ability to purchase in quantity and move quickly, you can locate sources that will bring you deals in bulk at prices so low you can sell wholesale and still make money. You can even buy homes in quantity and sell them to others for resale. Once you spread your name around, this can be very lucrative and happen very quickly.

6. Buy on speculation and sell on demand

When the market is hot, it is possible to buy when the item is first introduced at a lower price than what will be charged later. If you can spot these trends, you can make good money buying when first offered and selling after the item is sold out. In certain real estate markets you can order a new home before it is built and count on the price to go up after the neighborhood fills in. This is dangerous, but some people have made really good money doing just this.

7. Buy for others, sell back with fee added

Sometimes people do not want to do their own bargaining. Celebrities or people known to be very wealthy often allow scouts to buy for them. Sometimes the price goes up when the buyer is well known or very wealthy. The difference in price can be so great that it becomes profitable for a middle person to buy and resell to his principal for a fee.

There are millions of ways to buy and sell, but these are the basic seven ways to buy and sell. Everything else is some variation or combination of these seven. Buying and selling can be done in rising and falling markets. When the market is deteriorating the buyer has to buy drastically below market and move very rapidly to turn his investments. There is always a risk of losing money in any market. A person engaged in these tactics must be good negotiators on both the buy and the sell, and they must be flexible enough to take the losses quickly when they are inevitable to prevent even larger losses later.